Purely Tea » Tea & Health http://www.purelytea.com Exploring the world's favorite beverage. Sat, 29 Jul 2006 21:33:30 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Tea Haute Couture for a Good Cause http://www.purelytea.com/tea-news/tea-haute-couture-for-a-good-cause/ http://www.purelytea.com/tea-news/tea-haute-couture-for-a-good-cause/#comments Wed, 25 Jan 2006 06:34:48 +0000 Jenn http://www.purelytea.com/?p=17 Stymied by what to do with your used Celestial Seasonings packaging? Borrow some inspiration from celebrity fashion designer Brett Cooper. Commissioned by Celestial Seasonings, Cooper transformed close to 700 packets of tea into a Moulin Rouge-inspired gown, complete with matching hat, handbag, and high heels. In video filmed during the making of the dress, Cooper proudly described the model wearing his creation as “a walking teabag tree.”

tea couture, courtesy of Celestial Seasonings and Brett Cooper  tea high heels, courtesy of Celestial Seasonings and Brett Cooper

The red gown was assembled as part of a campaign devoted to raising awareness about the risk of heart disease among women. 8,000,000 American women live with heart disease, and 1 in 3 women in the United States will die as a result.

As a sponsor of the campaign, Celestial Seasonings will donate a portion of the proceeds from the sale of two new flavored black teas (Vanilla Rose Decaf and Black Cherry Pomegranate) to WomenHeart. The packaging features a red dress icon symbolizing the fight against women’s heart disease.

Celestial Seasonings is also helping to spread the word that antioxidant-rich black tea may help lower cholesterol, a major risk factor of heart disease for men and women.

While you won’t see any tea-influenced couture in my closet any time soon, I will be looking for the Black Cherry Pomegranate Black Tea on my next trip to the supermarket. At $2.99 for 20 teabags, you can’t go wrong.

via PR Newswire

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